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August 25 2013

Could You Compete Against a Customer Experience Giant? | PeopleMetrics

Consumer service disruption and a blueprint for survival...What if tomorrow you woke up and found out that you suddenly had to compete against a customer experience giant – the likes of Southwest, Apple, or the Ritz Carlton. What if one of these well known and deeply loved brands swooped into your marketplace? Would your customers stay? Or would they happily test out the new entrant? Would they be delighted to have options instead of being forced to do business with you and your usual group of hardly differentiated competitors? Could you compete against a customer experience giant?This is exactly what happened to the B2B supply industry when Amazon joined the industrial distribution market last year. Product categories covered include: lab equipment, occupational health and safety, janitorial and sanitation, office, power and hand tools, and the list goes on. In true Amazon fashion, orders over $50 or more receive two day shipping. In addition, they offer free 365 day returns and financing through their corporate lines of credit. Overnight, B2B suppliers were faced with competing against a company with a notoriously delightful customer experience.Not surprisingly, there’s been a healthy amount of debate around how willing customers will be to trade in personal service for faceless procurement. But new research by Acquity Group shows that buyers have been quite willing to at least give Amazon Supply a try. Now, to make matters worse, Google is joining Amazon in the fight for the B2B buyer as it rolls out services to the electrical and electronics industries....



Could You Compete Against a Customer Experience Giant? | PeopleMetrics

Consumer service disruption and a blueprint for survival...What if tomorrow you woke up and found out that you suddenly had to compete against a customer experience giant – the likes of Southwest, Apple, or the Ritz Carlton. What if one of these well known and deeply loved brands swooped into your marketplace? Would your customers stay? Or would they happily test out the new entrant? Would they be delighted to have options instead of being forced to do business with you and your usual group of hardly differentiated competitors? Could you compete against a customer experience giant?This is exactly what happened to the B2B supply industry when Amazon joined the industrial distribution market last year. Product categories covered include: lab equipment, occupational health and safety, janitorial and sanitation, office, power and hand tools, and the list goes on. In true Amazon fashion, orders over $50 or more receive two day shipping. In addition, they offer free 365 day returns and financing through their corporate lines of credit. Overnight, B2B suppliers were faced with competing against a company with a notoriously delightful customer experience.Not surprisingly, there’s been a healthy amount of debate around how willing customers will be to trade in personal service for faceless procurement. But new research by Acquity Group shows that buyers have been quite willing to at least give Amazon Supply a try. Now, to make matters worse, Google is joining Amazon in the fight for the B2B buyer as it rolls out services to the electrical and electronics industries....



Marketing in Singapore

As the business hub for Southeast Asia Singapore plays a central part in marketing throughout the region


Marketing in Singapore

As the business hub for Southeast Asia Singapore plays a central part in marketing throughout the region


Boggan Signs Professional Contract; Hits First Pro Homerun | CLU Sports



Boggan Signs Professional Contract; Hits First Pro Homerun | CLU Sports



June 16 2013

Need marketing automation? Start with the ecosystem | BtoB Magazine

Condensed...

 

So how did we do it, and what did we learn?

Air cover helps. Though the task was daunting at first, having the entire company behind you and a decent amount of money to make it all happen can help solve a lot of the problems you are going to face in the process.Humans first, machines second. Before I started looking for the right technologies, I looked for the right people. I hand-picked key talent: the smartest pair of digital marketing technologists in the company; a marketing automation and CRM integration "black belt"; a savvy couple of battle-tested marketers to run the demand center; three brilliant ex-editors/journalists to build a strong content foundation; a killer digital designer, and many more super support personnel.Internal navigation. A very experienced and disciplined project manager made a huge difference in our ability to move fast through the maze of privacy lawyers, IT security experts, IT infrastructure "police," data retention specialists and others who were assigned to make sure we didn't break anything while bolting on these new systems and processes.Assume marketing automation ignorance.  Before you embark on your marketing automation initiative, make sure you put a short, picture-heavy presentation together that clearly articulates what and why you are trying to do, and how fast your company can become irrelevant if you don't rapidly automate your marketing operations.Do your homework. Take your time to establish a rigorous selection process and clear, unambiguous selection criteria. Marketing automation technology has really matured recently, but when you consider your specific needs and business requirements you will immediately start to see a short list of vendors emerge.Support afterward. Buying a maintenance/technical support agreement from your vendor is a no-brainer. In addition, you will need an internal help desk to triage requests and inquiries from different users.

 



Need marketing automation? Start with the ecosystem | BtoB Magazine

Condensed...

 

So how did we do it, and what did we learn?

Air cover helps. Though the task was daunting at first, having the entire company behind you and a decent amount of money to make it all happen can help solve a lot of the problems you are going to face in the process.Humans first, machines second. Before I started looking for the right technologies, I looked for the right people. I hand-picked key talent: the smartest pair of digital marketing technologists in the company; a marketing automation and CRM integration "black belt"; a savvy couple of battle-tested marketers to run the demand center; three brilliant ex-editors/journalists to build a strong content foundation; a killer digital designer, and many more super support personnel.Internal navigation. A very experienced and disciplined project manager made a huge difference in our ability to move fast through the maze of privacy lawyers, IT security experts, IT infrastructure "police," data retention specialists and others who were assigned to make sure we didn't break anything while bolting on these new systems and processes.Assume marketing automation ignorance.  Before you embark on your marketing automation initiative, make sure you put a short, picture-heavy presentation together that clearly articulates what and why you are trying to do, and how fast your company can become irrelevant if you don't rapidly automate your marketing operations.Do your homework. Take your time to establish a rigorous selection process and clear, unambiguous selection criteria. Marketing automation technology has really matured recently, but when you consider your specific needs and business requirements you will immediately start to see a short list of vendors emerge.Support afterward. Buying a maintenance/technical support agreement from your vendor is a no-brainer. In addition, you will need an internal help desk to triage requests and inquiries from different users.

 



Finding the Perfect Housemaid



Finding the Perfect Housemaid



Lindsey Vonn: I'm more than just Tiger Woods' girlfriend

Lindsey Vonn said she is frustrated by people treating her like she is just Tiger Woods' girlfriend when she's also an Olympic skier.


Lindsey Vonn: I'm more than just Tiger Woods' girlfriend

Lindsey Vonn said she is frustrated by people treating her like she is just Tiger Woods' girlfriend when she's also an Olympic skier.


June 05 2013

LinkedIn Upgrades “Who’s Viewed Your Profile” Section With New Look, Better Analytics | TechCrunch

Excerpt...

 

LinkedIn has been busy upgrading pieces to its business social network in recent weeks, with updates to its contacts, the release of a new mobile contacts app for iPhone, revamped user profiles, the addition of channels to its news site LinkedIn Today and, most recently, added security via two-step authentication. Now, the company is rolling out improved analytics and a new look for its “Who’s Viewed Your Profile” feature, which tracks the number of times your name has appeared in LinkedIn Search, and how that has changed over time.

 



LinkedIn Upgrades “Who’s Viewed Your Profile” Section With New Look, Better Analytics | TechCrunch

Excerpt...

 

LinkedIn has been busy upgrading pieces to its business social network in recent weeks, with updates to its contacts, the release of a new mobile contacts app for iPhone, revamped user profiles, the addition of channels to its news site LinkedIn Today and, most recently, added security via two-step authentication. Now, the company is rolling out improved analytics and a new look for its “Who’s Viewed Your Profile” feature, which tracks the number of times your name has appeared in LinkedIn Search, and how that has changed over time.

 



Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


B2B Marketers Embrace Expanding Roles - DestinationCRM

Excerpted....

 

A study conducted by Forrester Research and the Business Marketing Association has revealed that 97 percent of business-to-business marketing leaders are taking on responsibilities they have never had to before, including managing social media on a regular basis.

 

The findings, released Wednesday, also revealed that more than 70 percent of the 117 B2B marketers surveyed are concerned about brand integrity and execution in social media, and 60 percent admit they are looking to hire young talent to help them navigate new and ever-changing technology. The problem that marketers face, however, is that the talent is hard to find—about 47 percent say they can't find people with the right skill sets, and 28 percent say it's nearly impossible to fill important positions.

 

As a result, the role of the traditional marketer has expanded significantly. According to the study, 87 percent of marketers have found that peer departments seek their input and data much more; 78 percent claim the marketing organization's influence on corporate strategy is much greater; 77 percent believe the stature of marketing's seat at the executive round table has risen; and 56 percent say they spend more time in front of the company's board of directors than in the past.

 



B2B Marketers Embrace Expanding Roles - DestinationCRM

Excerpted....

 

A study conducted by Forrester Research and the Business Marketing Association has revealed that 97 percent of business-to-business marketing leaders are taking on responsibilities they have never had to before, including managing social media on a regular basis.

 

The findings, released Wednesday, also revealed that more than 70 percent of the 117 B2B marketers surveyed are concerned about brand integrity and execution in social media, and 60 percent admit they are looking to hire young talent to help them navigate new and ever-changing technology. The problem that marketers face, however, is that the talent is hard to find—about 47 percent say they can't find people with the right skill sets, and 28 percent say it's nearly impossible to fill important positions.

 

As a result, the role of the traditional marketer has expanded significantly. According to the study, 87 percent of marketers have found that peer departments seek their input and data much more; 78 percent claim the marketing organization's influence on corporate strategy is much greater; 77 percent believe the stature of marketing's seat at the executive round table has risen; and 56 percent say they spend more time in front of the company's board of directors than in the past.

 



Researchers Explain How Brands Make You Fall In Love

Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures. "If you really ask people, they have only vague understandings about each brand," says Park. "Or they’re not aware of many brands in the first place."


Researchers Explain How Brands Make You Fall In Love

Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures. "If you really ask people, they have only vague understandings about each brand," says Park. "Or they’re not aware of many brands in the first place."


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